The Indie Retail Playbook
The honest playbook for getting food/drink into stores
What is The Indie Retail Playbook?
The exact method + email templates a one-person beverage brand used to land 4 independent-retail accounts (3 built in person, 1 from cold outreach that now reorders from 400 miles away) — no distributor, no broker, no ad budget. If you make a food or drink product and are stuck getting it onto real store shelves, this is the actual playbook we ran, not theory.
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