The GEO Lab
Track how your brand appears in ChatGPT & Perplexity
What is The GEO Lab?
Most brands have no idea what AI models say about them when buyers search. The GEO Lab tracks 41 brands across ChatGPT, Perplexity, and Gemini — measuring citation frequency, context, and cross-platform consistency. The free open dataset reveals why SEO metrics don't predict AI visibility, and what actually drives brand representation in AI-generated answers.
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