Persona
Generative website UI that change themselves in real time
What is Persona?
Most websites show the same UI to everyone. That’s broken. Persona introduces Generative UI, where interfaces are created and adapted in real time for each user. Every component can have multiple variants, and the system continuously routes users to the highest-performing version. Instead of testing a few ideas, you let the system explore thousands—and converge on what actually works. Your UI doesn’t stay the same. It improves itself
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