INKWORTH
What's your PR coverage actually worth?
What is INKWORTH?
PR might be the most misunderstood channel in marketing. When asked about ROI, PR teams use metrics they don't actually move much: reach, awareness, advertising equivalency, share of voice, *vibes*. None answers what a CMO wants to know—do I put $1 or $1M of incremental budget into PR or something else? And AI Overviews are making it worse by amplifying the importance of PR and reducing measurability even more. Enter INKWORTH: a free, easy way to get an annual value range for your coverage.
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