What is Everything They Told You About Sales ?
Think business is logical? Think again. Through thirty years of commercial war stories, Grant Stanley exposes the myths that cost organisations millions. From sales trainers who can't sell to KPIs that reward failure, this witty, evidence-driven book reveals why trust, common sense and understanding people consistently outperform scripts, buzzwords and corporate theatre. You'll laugh, wince and probably recognise your own workplace.
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