Eatpol – 1-Week In-Home Testing

What is Eatpol – 1-Week In-Home Testing?

85% of new food products fail in their first year. The reason? Lab tests and surveys can't show what consumers actually do with your product at home. Eatpol fixes that with in-home video. We capture expectations and beliefs about your product and brand through in-depth interviews, then film what really happens when they use it at home. The result: brands and retailers launch the variant that works for the specific market they're targeting, not just the one that scored well in a lab.